Tips on Selling Character Designs

Have you ever wondered how some cartoon characters became so famous - with hundreds or thousands of merchandise bearing their names and images? Remove the ones with animated series out of the equation since they have a marketing medium - and you still have a handful of characters out there who became famous through the merit of their designs. Examples are Julius the Monkey and Emily the Stange.

This article discusses some tips for creating and selling cartoon characters.

Cute VS Cool

Are your characters cute or cool? Cute characters easily attract the females and the young children markets - two of the largest consumer markets. Character merchandise is often cheaper and more affordable. Therefore profit through sheer volumes of sales can be quite astounding.

Cool characters are more suitable as collectibles, and often cater more to the male market. As they are often more exclusive and expensive, sales volumes are seldom as impressive as cute character merchandise.

In the spirit of games development, decision makers might simply want to pick a design that is most suited for the game concept. But as far as possible, if the game concept so allows, do try to go for cute characters because they stand a higher chance of getting licensed for merchandising.

Character Bible

A character bible is the foundation for every product that would stem from an intellectual property - be it a game, animated series, comic, story book etc. Regardless of the resulting product, everything should refer back to the character bible. This is what the bible is all about - a kind of blueprint for an intellectual property besides being a showcase for the intellectual property.

Style Guide

A style guide to showcase your characters in their full glory is absolutely necessary if you plan to license your characters. The average licensee is often quite unimaginative and seldom sees beyond what you show them. So if you are showing them screen captures of your game, hoping that they would see the full potential of your character designs, chances are they will not. A style guide with multiple poses and designs of each character would help them understand and appreciate your character designs better.

Product Concept Boards

In your style guide, it would be good to include product concept boards. These are renderings of mock products with your character designs integrated within. Product concept boards are great for letting potential licensees see how they can use your character designs on their products.

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After Effects - How to Cartoon You

The cartoon effect has caught on in so many different ways. We have the little assistant cartoon person step out onto our desktop at several service sites. We have the cartoon logos identified with our products and more recently we have the cartoon caricature used for our social networking presence. We find offers in our mailbox to have our profile image 'cartooned' for us.

The cartoon effect in After Effects is great for a banner, a photographic image or video providing a simple way to give an other worldly look to your subject. It is also easy to create a 'French impressionist' look with bright colors and exaggerated texture and features. Fortunately the cartoon effect is quite easy to apply, very easy to experiment with. Like any animation or special effect, giving some thought to what your finished product is going to say, how you want it to look is a great start. A comic effect is typical for the animated helper but it is just as easy to create a little drama with bold features and shadows. Picture the Hulk or Superman.

Why not a Picasso incarnation?. These exaggerated colors and lines of definition, texture that you can touch can be ingredients for expressive emotion and 'super reality'. When you apply cartoon you have three 'high level' render options: fill, edges, or a blend of the two. These choices are just what they sound like. The edges will highlight an outline of your video in black and white. It reminds me of a black and white charcoal sketch with white fill, dark grey and black outlines. This is an extreme cartoon and while it might serve in a logo or symbol, I doubt this is what you will want for your expressive video.

The fill option does the opposite. It exaggerates only the fill portion doing nothing to the edges. Imagine puffy fill with soft textures and because you haven't used the edges attribute, edges are very rounded and reveal curves. With fill chosen you see shadowing and darker shades highlight the fill creating the cartoon effect in this fashion. There is no better subject for the cartoon effect than a human being complete with face color, lines, and texture and the clothes we humans wear. This 'fill only' approach, creates the true comic book cartoon likeness with shading and color describing human features and clothing fabric. The fill option has two adjustments for shading steps and smoothness. At the higher setting for shading steps, the shading is less pronounced producing a softer image. At it lowest settings approaching zero, the fill shading produces much more noticeable differences in color and shadow, a much more noticeable effect.

To get a different and perhaps the preferred cartoon effect, use these two together combining fill and edges under your render option. You will see an immediate profound difference. You see the soft textures, colors, the fabric you can touch, but you also see powerful dark lines outlining everything from your human subject to the objects that share the video. If your subject is sitting in a chair, for example, your subject and the chair share powerful outline and animated description, sharing similar descriptions providing a seamlessness to the entire image.

Remember that because the cartoon effect has graduated settings, you can use After Effects 'brainstorm' tool to get help producing some random combinations of the available settings, assisting you discovering that 'certain look' you are looking for. As you use 'brainstorm', you are presented with different combinations of the settings introduced in this article. Clicking on the ones you like will include them in a second 'brainstorm' random creation. You also have the option to add one of the 'brainstorms' presented to your current composition or save it as an entirely new composition.

Of all the effects that will help you achieve the preconceived image you are seeking, cartoon is a worthy assistant but cartoon will do much more. Cartoon will give flight to your imagination taking you to new visions you have never seen before. Enjoy!

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